For over 60 years, Rug Centre has been a trusted Afghan family business that creates exquisite hand-knotted rugs and kilims. As part of my collaboration with them, I offered a comprehensive range of services, including branding, web design, photography, and video production.

With my design expertise, I developed a visually stunning e-commerce website that truly showcased the beauty and intricate craftsmanship of each rug. Working closely with the client, I made sure that the website design was in sync with the company’s core values and effectively conveyed their unique brand identity.

Furthermore, my adept photography skills enabled me to capture the distinctive character of each rug, resulting in an online shopping experience that was both immersive and captivating.

Lifestyle product photography

I transformed Rug Centre‘s business by expanding its reach and increasing its customer base. The e-commerce website enabled customers to browse and purchase rugs from the comfort of their own homes, while the product and lifestyle photography showcased the beauty and versatility of each rug, making it easier for customers to visualise them in their own homes.

How the rugs are made

Play Video
Having known and used the work of Joao for photography and graphics to promote Yarash Rugs, Rug Centre and Eastern Rugs, I would highly recommend him. His photographs are second to none in really being able to show the detail and quality of the rugs. Joao has the ability to understand the wide range of customer our rugs are aimed at and has produced books, leaflets, advertisements and mailshots, all beautifully, as well as tastefully presented. Joao will discuss our ideas but ultimately guides us. His standards are extremely high and he will not produce anything which he feels is substandard. He has often worked with us on shoots where there is great time pressure and sometimes difficult circumstances, but he has always maintained his high standard of work, whilst demonstrating great flexibility and willingness to 'go the extra mile'. He remains our first and only choice as a photographer and graphic designer.
Masoud Yarash
Founder / Director




SQEPTech is a well-established software development and SaaS implementation company that offers a diverse range of solutions and services, from recruiting and payroll to competencies management. Their focus is on transforming and optimizing their clients’ HCM.

As a branding consultant and web designer, I had the pleasure of working closely with SQEPTech to establish their brand identity and create a strong visual presence. Together, we developed a distinctive logo and comprehensive brand identity that effectively conveyed SQEPTech’s unique value proposition.

To help SQEPTech effectively communicate their offerings to prospective customers, I designed a range of marketing materials, including brochures and PowerPoint presentations. The goal was to showcase their products and services and highlight their strengths.

As a web designer, I built a responsive and user-friendly website that showcased SQEPTech’s products and services. My aim was to create an engaging and visually appealing website that effectively communicated SQEPTech’s brand message and values. Overall, I’m proud to have helped SQEPTech establish a compelling brand identity and online presence that truly represents who they are as a company.


I created a distinctive logo and a comprehensive brand identity that reflected SQEPTech‘s unique value proposition and market positioning. and also develop the icons for their product services.


custom page design

I developed a video that provided an overview of SQEPTech ‘s services and design solutions, for a SaaS system called Cornerstone.

Play Video

powerpoint Presentation






Branding / Graphic Design

As a graphic designer and branding specialist, I’m proud to have contributed to the success of Cobra Beer, a brand with a fascinating history. Lord Karan Bilimoria founded Cobra Beer back in 1989 with the ambitious goal of creating a beer that could perfectly complement a wide range of food, particularly Indian cuisine. Today, Cobra Beer is a globally recognized brand that’s beloved by beer aficionados everywhere.

During my time working on the Cobra Beer project, I focused on crafting a strong and distinctive brand identity that would help the product stand out in a crowded and competitive market. To achieve this goal, I collaborated closely with the company’s team to create a compelling brochure that would resonate with consumers and convey the unique qualities of the new product. Cobra Beer has become a true success story, a testament to the power of great branding and design.





Cataleya London is a luxury, independent British handbag brand that prioritizes ultra-feminine designs and expert craftsmanship. They source premium leather and hardware from Italy and manufacture their collections there, emphasizing quality, style, and functionality.

As part of a collaboration with the founder, I helped develop a modern and elegant brand identity, produced marketing materials and social media graphics, and ensured all content met the online shop’s exacting standards. To showcase Cataleya London’s products and aesthetic, I built an engaging website featuring high-quality imagery that perfectly captured the brand’s essence.

Product Photography

I’m responsible for the brand photography and videos, that includes e-commerce product and lifestyle photography.

Timeless elegance

English design with Italian craftsmanship. Cataleya London brings you elegant and beautifully crafted Italian leather handbags, with both form and function. Cataleya London values traditional handbag making methods where craftsmanship is key.
Cataleya Symbol
Thanks to Joao from JP Creative, we have a website we love and that truly reflects our brand. We wanted a website that has visual impact and a great user experience, but also something we can maintain ourselves. Joao was able to deliver a stylish comprehensive site. In addition, he was responsible for all the product shots and supported with our first photoshoot. Joao is able to deliver the full package so there is no need to work with a number of people to get the job done. He listens to your project requirements, but also provides effective recommendations. Joao is an extremely talented individual who we highly recommend to help start or improve your business!
Reetu Rai
Founder / Director CATALEYA LONDON