Having known and used the work of Joao for photography and graphics to promote Yarash Rugs, Rug Centre and Eastern Rugs, I would highly recommend him. His photographs are second to none in really being able to show the detail and quality of the rugs. Joao has the ability to understand the wide range of customer our rugs are aimed at and has produced books, leaflets, advertisements and mailshots, all beautifully, as well as tastefully presented. Joao will discuss our ideas but ultimately guides us. His standards are extremely high and he will not produce anything which he feels is substandard. He has often worked with us on shoots where there is great time pressure and sometimes difficult circumstances, but he has always maintained his high standard of work, whilst demonstrating great flexibility and willingness to 'go the extra mile'. He remains our first and only choice as a photographer and graphic designer.