BRANDING / WEB DESIGN / PHOTOGRAPHY / VIDEO
For over 60 years, Rug Centre has been a trusted Afghan family business that creates exquisite hand-knotted rugs and kilims. As part of my collaboration with them, I offered a comprehensive range of services, including branding, web design, photography, and video production.
With my design expertise, I developed a visually stunning e-commerce website that truly showcased the beauty and intricate craftsmanship of each rug. Working closely with the client, I made sure that the website design was in sync with the company’s core values and effectively conveyed their unique brand identity.
Furthermore, my adept photography skills enabled me to capture the distinctive character of each rug, resulting in an online shopping experience that was both immersive and captivating.
Lifestyle product photography
I transformed Rug Centre‘s business by expanding its reach and increasing its customer base. The e-commerce website enabled customers to browse and purchase rugs from the comfort of their own homes, while the product and lifestyle photography showcased the beauty and versatility of each rug, making it easier for customers to visualise them in their own homes.